It Can Wait...Students Learn About Dangers of Texting and Driving

Students at Choctawhatchee High School had the opportunity to see just what can happen if they text and drive when AT&T’s “It Can Wait” program brought a Texting and Driving Simulator to the school.

Wireless provider AT&T, seeking to bring attention to a serious road-safety problem, is urging all Americans to pledge to stop texting while driving.  AT&T is calling on all drivers to go to to take the no-texting-and-driving pledge, and then share their promise with others via Twitter (#itcanwait) and Facebook.

The pledge means – no text message, email, website or video is worth the risk endangering my life or the lives of others on the road I pledge to never text and drive and will take action to educate others about the dangers of texting while driving. No text is work the risk. It can wait.

More than 100,000 times each year, an automobile crashes and people are injured or die while a driver was texting and driving, said AT&T Chairman & CEO Randall Stephenson, citing a statistic from the National Safety Council.

AT&T’s “It Can Wait” public awareness campaign is focused on a simple, powerful message: No text is worth dying for.  Some of the key initiatives include:

  • Bringing an in-car simulator to more than 200 locations before the end of this year.
  • Working to provide a toolkit of no-texting-while-driving information to every high school in the country.
  • Launching an aggressive social media campaign with advertising on Facebook and Twitter to encourage Americans to take the pledge and to share their pledges with their friends via social media.
  • Educating the public using TV ads on the dangers of texting while driving that will run during high-profile events and teen-focused programs.
  • Launching an online driving simulator at in the coming weeks – so that anyone with access to the Internet can experience the dangers of texting while driving.

A recent AT&T survey found that 97 percent of teens say they know that texting is dangerous.  The survey also found 75 percent of teens surveyed say that texting while driving is “common” among their friends; almost all teens (89 percent) expect a reply to a text or email within five minutes or less; and 77 percent of teens report seeing their parents’ text while driving.

AT&T first began its “It Can Wait” campaign discouraging texting and driving in 2009.  The website provides an opportunity to take the don’t text and drive pledge. It also offers a host of educational resources and information on the issue – including a documentary featuring families impacted by texting and driving accidents that has been viewed more than 3 million times.

Click here to try the online Texting and Driving Simulator.